CAÑAMIEL CONCEPT 1

Architects : Gustavo Carmona + Lisa Beltrán

Location : Mexico City

Project : 2011

Area : 200 m2

Collaboration : Juan Paredes, Denise Hantusch, Galie Sánchez.

Cañamiel is a concept store in Mexico City focused on Latin American Haute Couture design. The brief was to design a store that would offer clients a dynamic shopping experience.

A collage of distinctive atmospheres with the proper combination of furniture defines several areas inside the store and offers different display options. With a wide-range of materials, there are different scenarios that highlight the garments and accessories using neutral textures and solid colors. The use of indirect lighting, contrasting materials and furnishing has been conceptualized according to each collection.

Likewise, all the materials used in this project reflect ecological awareness. The resulting space of versatility and consistent change enhances the characteristics of each product within an atmosphere that reflects the diversity of the brand, its genuine Latin attitude and its contemporary mind.