Mexico City

High-end retail

2017

The project featured a kinesthetic façade inspired by the Louis Vuitton flower motif, integrating wood paneling that not only decorates but filters natural light and offers privacy while framing views of Masaryk Avenue.

The façade acts as a continuous, soft cloth, reflecting the brand’s commitment to detail and craftsmanship. The interior combines various materials: wood in different tones to highlight collections, brass finishes, and limestone for a grand staircase. A feature wall includes artwork by Mexican artist Adrian Guerrero, and millwork adheres to PMA and Louis Vuitton’s standards. Local touch is added with furniture by Mexican designers.

The structural system, hidden within the panels, uses a thin steel net for seismic resilience. The Accoya wood, a sustainable pine, was previously used by Louis Vuitton in their Cancun store, marking a continued innovative use of this material.